Aditya Birla Group company Idea Cellular on Tuesday launched its 3G services on 900MHz spectrum band in Delhi circle, a company statement said.

“With the 3G launch in Delhi, Idea has not only expanded its 3G footprint to 12 circles across the country, but has also become the only mobile operator to have seamless 3G network across the entire length and breadth of northern India,” said Ambrish Jain, deputy managing director of Idea Cellular.

“Innovation and efficiency in operations are the key drivers to Idea’s fast-paced growth in the Indian telephony market, and the launch of 3G on 900MHz spectrum band in Delhi is a testimony to this,” he added.

“Idea has nearly six million subscribers in Delhi with approximately 30 percent being data users. The existing 3G users will experience enhanced services and products and offerings while the new subscribers will benefit from our affordable 3G tariffs and superior network,” Sanjeev Govil, chief operating officer – Delhi, Idea Cellular said.

Idea’s network in Delhi region comprises of over 4,700 sites on 2G and over 5,000 hops on microwave. The network is being modernised along with the addition of 3G sites, to cater to the future demand of mobile data services in the metro circle, the statement said.

Idea is also in the process of setting up world-class service centres in the Delhi NCR region to service the evolving mobile consumers.